If there’s one word that seems ubiquitous every January, it’s "detox". Anyone hoping to wash away the excesses of the holiday season will look for ways to be better and healthier, at least than they were the year before. The fact is, detoxing isn’t a thing. It is well dressed (and well marketed) pseudoscience. It is hard to pinpoint a single culprit responsible for this piece of bad physiology that persists. Who knows where the origins of this misnomer lay, but recently it’s been seen more and more in the ever-growing yoga industry.
Madonna’s triceps and Sting’s bedroom habits aside, yoga has been steadily increasing in popularity since the 1990s. A 2008 study in Yoga Journal reported the worth of the yoga industry to be $5.7bn, and today there are approximately 4,500 yoga-based businesses in the UK alone.
One benefit of yoga’s visibility and popularity is the variety of styles and methods available for one to get a stretch on.