Are soya beans the key to wrinkle-free skin?

It has already been heralded as a natural wonder drug which stops the spread of cancer.
But now scientists have discovered that a substance found in soya beans could also be the answer to youthful, wrinkle-free skin.
Genistein, a natural plant-hormone in soya, has been found to boost the production of collagen, the protein which gives skin its strength and elasticity that depletes with age. In clinical tests, 53 per cent of women who used genistein said their skin felt firmer and appeared younger looking within just one month. It was so successful at reducing wrinkles that users dubbed it a ‘facelift in a bottle.’ Now British women are set to get their hands on the miracle serum when it goes on sale online in the UK for the first time later this month.
Formulated by Swiss cosmetic firm, Swisscode, genistein works by inhibiting the action of enzymes which reduce and degrade the production and quality of collagen and elastin – the protein which gives skin its elasticity - as the body ages.  Blocking the enzymes also stimulates the production of new collagen. 
Around 2,000 women, aged between 50 and 65 took part in a clinical trial in 2011.  Photographs were taken of the ‘crow’s feet’ wrinkles around their left eye area and they were asked to apply two or three drops of genistein to the same area twice daily.

Source  - Daily Mail

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