Are we falling out of love with vitamins?

Sales of vitamins and health supplements have fallen as health conscious Britons opt for fruit and vegetables, new industry figures reveal.
Thirty-five per cent of us regularly pop a supplement of some kind - down from 41 per cent on 2008, according to market analyst Mintel. It believes that products ranging from multivitamin pills to cod liver oil capsules have come to be seen as an unnecessary luxury to those cutting their budgets. Furthermore, many food and drink products now claim to contain the same kind of health-giving ingredients, from omega-3 to various vitamins.
The latest report found the UK market for vitamins and supplements will be worth £385 million this year, up just 2.7 per cent on last year.

Source - Daily Mail 

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