They claim to boost your immune system and help digestion.
But probiotic yoghurt drinks and supplements don’t live up to their promises, according to an EU watchdog.It concluded there is no scientific proof that products such as Yakult have any health benefits at all.
The watchdog dismissed more than 800 claims regarding the increasingly popular probiotic drinks, yoghurts and whey proteins, vitamins, supplements, ruling that suggestions the products could strengthen the body’s natural defences and reduce gut problems were either too general or could not be proven.
The supposed health benefits of probiotic goods enable manufacturers to sell them at much higher prices than normal yoghurts and milkshakes. For example, a packet of seven 65ml bottles of Yakult costs up to £2.50 – double the price of the same quantity of chocolate milk.
Earlier this year, the Advertising Standards Authority watchdog banned a TV advert for Actimel, manufactured by Danone, which suggested it stopped children falling ill.