'Tactile environment' affects decision making

If you want to negotiate a tough deal, make sure you are sitting on a hard chair, say US researchers.

In a mock haggling scenario, those sat on soft chairs were more flexible in agreeing a price. The team also found candidates whose CVs were held on a heavy clipboard were seen as better qualified than those whose CVs were on a light one. It shows that the "tactile environment" is vital in decision making and behaviour, they report in Science. Overall, through a series of experiments, they found that weight, texture, and hardness of inanimate objects unconsciously influence judgments about unrelated events and situations.

It suggests that physical touch, which is the first of sense to develop, may be a scaffold upon which people build social judgments and decisions, the Harvard and Yale University researchers said.

Source - BBC

1 comment:

  1. I hope they give Fabio Capello a hard chair.