Faced with a choice between normal cleaning products and more expensive "green" alternatives, many shoppers pay more to do their bit for the environment.
But store chains and specialist manufacturers may be exaggerating some of their claims for "eco" cleaners and washing powders, a process dubbed "greenwashing". according to a survey by a consumer group today.
The claims of 14 "green" household cleaners, laundry tablets, nappies and baby wipes were put to the test by a panel of experts assembled by Which?. While all the products made by the likes of Ecover, Green Force and Tesco did some good for the planet, almost half of them made claims that seemed not to be justified.
Which? assembled a panel of experts including Dr John Hoskins, a toxicologist and former adviser to the Commons Environment Select Committee, and Dr John Emsley, a chemist who has written extensively about the impact of chemicals in everyday life.
While they gave a thumbs-up to disposable nappies and wipes made by Sainsbury's, Asda, Earth Friendly and others, they disputed some of the claims made for laundry tablets and, especially, lavatory cleaners.