It has been extracted from Evesse apples because they are a rich source of polyphenols that help increase blood flow and relax the arteries. Just a tumbler full of Evesse juice is the equivalent of eating 30 raw red-fleshed apples, but the effect makes the arteries 10 years younger than their actual age.
The ingredient, which has a neutral taste and odour, will be made as a liquid and powder and added to juices, yoghurts and other foods to help consumers maintain a healthy circulation. Scientific studies carried out by the Institute of Food Research, Norwich, show that Evesse works on arterial stiffness with 30 minutes, with the relaxing effect lasting for up to eight hours.
Regular consumption over five to six weeks leads to a gradual improvement in the baseline stiffness of the arteries. As people age, their arteries tend to stiffen and blood pressure rises which impedes blood flow around the body and means some people have a 'vascular' age older than their chronological age.