Tea health benefits 'exaggerated'

An advertising campaign highlighting the health benefits of tea was guilty of exaggeration, a watchdog has ruled.

The Advertising Standards Authority criticised a UK Tea Council poster which recommended drinking four cups a day as part of a healthy diet.

The council said its campaign that tea was rich in beneficial antioxidants also found in fruit and vegetables was backed by scientific papers.

But the ASA said there was no evidence to "firmly substantiate" the claims.

The watchdog also criticised the UK Tea Council for making reference to the government's campaign to encourage people to eat at least five portions of fruit and vegetables a day.

The poster read: "Five portions of fruit and veg plus four cups of tea. It all adds up to a healthy diet."

The ASA said the reference could mislead readers into thinking the poster was linked to the government's health drive.

Source - BBC

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