Healthier options 'boost brands'

Brands that have responded to consumer demand for healthier products have shown strong UK sales in the past year, a survey suggests.

The study conducted by TNS Worldpanel and Marketing magazine found that Kellogg's was the top grocery brand with sales up 4% to more than £550m.

Walker's Crisps and Coca-Cola - which both launched healthier versions of traditional products also did well.

However, alcohol brands were also among those making the biggest gains.

The report said that there were several examples of "growth following the introduction or repositioning of health benefits". Researchers said that the launch of Coke Zero - a sugar free drink - had helped the Coca-Cola brand boost UK sales by 7% in the year to the week ending April 22 2007.

Walker's reduction of saturated fat and introduction of baked crisps was another "key example" of the trend, adding 5% to sales.

Another snack brand, Pringles, added 17% to sales, partly through the launch of rice crackers and by highlighting that its crisps had lower fat than many of its rivals.

Source - BBC

1 comment:

  1. Mmmmm...!!
    Do I believe this article was written in good faith?!