Walk past a teenage boy and you’ll almost certainly be left with the lingering smell of spray deodorant - 50 per cent of children now use deodorant by the age of 11, according to one survey, with self-consciousness about body odour often spurring them to spray to excess.
For most teenage boys, only the market leader Lynx will do. Thanks to its insistent marketing campaigns - including the slogan: ‘Get the look that gets the girl’ — the deodorant is the world’s best-selling male grooming product, sold in 60 countries and boasting eight million users in the UK alone.The primary target for spray deodorants is thought to be 13 to 18-year-olds, with mums the main buyers, according to Marketing Magazine. So powerful is its hold on the teen market that some teachers have gone on to online forums to complain about ‘the Lynx effect’, sharing anecdotes about having to teach through the fug of deodorant.
But some experts are concerned teenagers are over-using deodorant, warning that inhaling chemicals from the aerosols may cause allergic skin reactions, asthma and breathing difficulties. In very rare cases they may even trigger fatal heart problems.
Maureen Jenkins, director of clinical services at Allergy UK, says: ‘Around one in three adults in the UK have some form of allergic disease — asthma, rhinitis or eczema — and their symptoms are easily aggravated by perfumed products and exacerbated by aerosol chemicals.'
Source - Daily Mail