Putting an organic label on ordinary foods can trick shoppers into believing that they are healthier, taste better and have fewer calories, new research suggests.
Known as the 'health halo effect', previous studies have shown that we perceive foods labelled as organic to be healthier. Now, scientists at New York’s Cornell University have
found the label can influence much more than health views - perceptions
of taste, calories and value can be significantly altered
when a food is labelled 'organic'.
They recruited 115 people from a local shopping centre to participate in the study. Participants were asked to evaluate three pairs of products: two yoghurts, two cookies and two bags of crisps. One item from each food pair was labelled 'organic', while the other was labelled 'regular'.
Source - Daily Mail